Artboard-2-copy

TARGET'S
MARKET PANTRY
REDESIGN

Client
Target

Services
Branding
Packaging Design
Custom Typography
Visual System

Credits
Designed at Target
CD: David Hartman
ACD:
Steve Jockisch
Agency: Pearlfisher
Designed with an amazing team
of contractors & Target
Creative Brand Design Lab

 

Credits
Designed at Target
CD: David Hartman
ACD:
Steve Jockisch
Agency: Pearlfisher
Designed with an amazing team
of contractors & Target
Creative Brand Design Lab

Project Info
You've probably seen this one before. Market Pantry at Target was more than 2,500 SKUs across over 100 categories.

Old Market Pantry felt boring, unappetizing and communicated a basic budget owned brand. We kept the primarily red & white color palette and threw the rest out. Each product and category now features its own expressive typography, bold, flavorful secondary color palette and photography that pops, and the occasional pattern and/or illustration.
 
Here is a sampling of some of the few 100 SKUs I worked on throughout the rebrand.

In addition to Market Pantry, I have designed products for Good & Gather, Wondershop, Simply Balanced, Archer Farms, & Sun Squad.
CHEESE_1_03.10.17
CHEESE_2_03.10.17
CHEESE_3_03.10.17-3
CREAMCHEESE_03.10.17
GRAVY_03.10.17
PANKO_03.08.17
BROTH_03.08.17
TORTILLA_1_03.21.17
TORTILLA_2_03.21.17
SALSA_PICANTE_03.08.17
NUT_TOPPING_03.08.17
NOVELTY_1_03.21.17
SCROUND_5_TOP_03.28.17
SCROUND_3_TOP_03.10.17
SCROUND_4_TOP_03.28.17
SCROUND_2_TOP_03.10.17
SOY_SAUCE_03.08.17
POTATOES_03.10.17
NOVELTY_2_03.21.17
SCROUND_1_03.10.17
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